The World’s Largest Bourbon Festival, Bourbon & Beyond, makes its anticipated return to Louisville, KY Friday, September 20, Saturday, September 21, and Sunday, September 22,expanding to three days full of incredible music, unique culinary events, and unmatched experiences from the region’s best distilleries at the new Highland Festival Grounds At KY Expo Center.In addition to an unforgettable lineup of bourbon and chefs (see the full lineup of participating distilleries below), music performers include a unique mix of rock, roots, bluegrass and folk acts led by Foo Fighters, Robert Plant And The Sensational Space Shifters, the Zac Brown Band, John Fogerty, Daryl Hall & John Oates, and ZZ Top. Additional acts include Nathaniel Rateliff & The Night Sweats, Trey Anastasio Band, Leon Bridges, The Flaming Lips, Alison Krauss, Edward Sharpe And The Magnetic Zeroes, +LIVE+, Grace Potter, Little Steven & The Disciples Of Soul, and Joan Jett & The Blackhearts, among many others. In total, more than 45 artists will play on three stages, including the side-by-side Oak and Barrel main stages and a bluegrass stage that will be curated by the genre’s leading authority, The Bluegrass Situation.
Held during Bourbon Heritage Month, Bourbon & Beyond also celebrates the craftsmanship behind award-winning spirits, master distillers and world-class chefs. Bourbon author, Amazon Prime host (Bourbon Up) and expert Fred Minnick has curated one-of-a-kind tastings and seminars celebrating Louisville’s world-renowned distilleries, while culinary curators Edward Lee (The Mind of A Chef) and Anthony Lamas (Seviche) will team up to arrange special food experiences that will be announced soon.
Bourbon & Beyond exclusive VIP packages, General Admission tickets, camping and hotel packages, as well as special event tickets, are on sale now at www.BourbonandBeyond.com.
As the festival’s centerpiece, the Kroger Big Bourbon Bar presented by Louisville Courier-Journal, will feature more than two dozen hand-selected bourbons from top distilleries, and a unique opportunity to enjoy bourbons and exclusive one-time specialty cocktails from 1792, Angel’s Envy, Barrell Bourbon, Coopers’ Craft, Elijah Craig, Four Roses, Jefferson’s, Jeptha Creed Four Grain Bourbon, Kentucky Peerless, Michter’s, Rebel Yell, Old Forester, Stonehammer, Wild Turkey.
As part of this innovative partnership and Kroger’s commitment to Zero Hunger | Zero Waste, 25 cents will be donated directly to Dare to Care Food Bank (www.daretocare.org) from every ticket sold. Dare to Care Food Bank works to ensure that no one in our community lacks enough food to live an active, healthy lifestyle, and Kroger’s Zero Hunger | Zero Waste initiative is their bold plan to end hunger in our communities and eliminate waste in their company by 2025.
New for 2019, The Beyond Bourbon Bar will be the largest non-bourbon bar at Bourbon & Beyond, offering a selection of fine whiskies. Patrons are invited to select their cocktail, choose their whiskey, and enjoy these flavors from outside Kentucky. Participating brands include: 291 Colorado Whiskey, Balcones Distilling, Catoctin Creek, Uncle Nearest and more to be announced.
Fred Minnick’s Mini Bar presented by Bourbon Women Association–hosted by the Bourbon & Beyond bourbon curator–will showcase craft selections from Louisville’s world-renowned distilleries. Acclaimed Louisville whiskey bar The Silver Dollar will operate The Hunter’s Club, where attendees can find vintage bourbons dating as far back as the 1930s, as well as contemporary collectibles.The list of participating bourbon brands at Bourbon & Beyond includes 1792, Angel’s Envy, Barrell Bourbon, Blade and Bow, Boone County Distilling, Bulleit, Coopers’ Craft, Elijah Craig, Evan Williams, Four Roses, Jefferson’s, Jeptha Creed Four Grain Bourbon, Jim Beam, Kentucky Peerless, Knob Creek, Larceny, Maker’s Mark, Michter’s, Old Forester, Rebel Yell, Stonehammer, Wild Turkey, Willett, and Woodford Reserve.
Whiskey and other spirits partners include 291 Colorado Whiskey, Balcones Distilling, Catoctin Creek, Cooper and Thief, High West Distillery, Jack Daniel’s, Robert Mondavi Private Select, Smooth Ambler, Southern Comfort, Uncle Nearest, Tito’s Handmade Vodka and Z. Alexander Brown Wine.
In addition to performances from top music artists, and various onsite attractions, attendees at Bourbon & Beyond will enjoy a variety of onsite food and beverage offerings that celebrate menus and flavors inspired by Kentucky. Curated by Southern Hospitality Concessions LLC, DWP’s affiliate concessionaire, selections from the following local and regional restaurants will be available: 502 Café, Boss Hog BBQ, Cellar Door Chocolates, Chicago’s Dog House, Couvillion, Martin’s BBQ, Eli’s BBQ, Gelato Gilberto, Heine Brother’s Coffee, Hull and Highwater, Island Noodles, Joella’s Hot Chicken, Longshot Lobsta, Merle’s Whiskey Kitchen, Midway Café, Mikes Kentucky Kitchen, Phat Daddy’s Creole, Pie Baby Wood Fired Pizza, Red Top Dogs, River Road BBQ, Spicy Pie Pizza, Tumbleweed, and much more.
Additional bourbon, food & beverage, and other experiences available onsite include:
- Jack Daniel’s No. 7 Sports Bar, where guests can enjoy NFL and college football games
- Lagunitas Craft Beer Bar
- High West Distillery Whiskey Train
- Fred Minnick’s Mini Bar presented by Bourbon Women Association
- Kentucky Bourbon Trail® Flight School, where you can learn from the experts as you taste flights of selected bourbon along this iconic trail
- Tiki Barrel Bar presented by Jim Beam
- The Char House presented by Brown-Forman
- Jailhouse BBQ presented by Larceny Bourbon
- Knob Creek Bar
- Tito’s Handmade Vodka Airstream Bar
- Maker’s Wanted Bar presented by Maker’s Mark
- Boone County Distilling Back Porch Bar
- Mardi Gras Bar presented by Southern Comfort
- Stitzel-Weller Bar featuring Bulleit; and Blade and Bow
- Smooth Ambler Whiskey Wagon
- The Speakeasy
- The Angry Orchard Tree Bar
- Fxck Cancer / Dyin 2 Live Dreams Program
- Mint Julep Experiences (exclusive distillery excursions)
- Take Me Home
- The Music Experience
Bourbon & Beyond partners include 291 Colorado Whiskey, 1792, Angel’s Envy, Angry Orchard Hard Cider, Balcones Distilling, Barrell Bourbon, Blade and Bow, Boone County Distilling, Bourbon Women Association, Bulleit, Catoctin Creek, Cooper and Thief, Coopers’ Craft, Eagle Nest Outfitters, Elijah Craig, Evan Williams, Four Roses Bourbon, Fxck Cancer, GE Appliances, High West Distillery, Jack Daniel’s, Jefferson’s, Jeptha Creed Distilling, Jim Beam, Kentucky Bourbon Trail®, Kentucky Distillers Association, Kentucky Peerless, Kentucky Tourism, Knob Creek, Kroger, Lagunitas, Larceny, Louisville Tourism, Maker’s Mark, Metro by T-Mobile, Michter’s, Rebel Yell, Red Bull, Robert Mondavi Private Select, Old Forester, Smooth Ambler, Stonehammer, Southern Comfort, Take Me Home, The Music Experience, Tito’s Handmade Vodka, Uncle Nearest Whiskey, US Marine Corps, Wild Turkey, Woodford Reserve, Z. Alexander Brown Wine and Zyn.
Danny Wimmer Presents is proud to team up with Calling All Crows’ Here For The Music campaign to prevent sexual violence at live music events. Specifically, the Calling All Crows team will provide prevention training to staff and volunteers leading up to DWP’s Louisville festivals–Hometown Rising, Bourbon & Beyond and Louder Than Life–and will educate attendees on how to promote community safety through outreach onsite and messaging from each festival. Calling All Crows, founded by musician Chadwick Stokes and tour manager Sybil Gallagher in 2008, partners with musicians and fans to create change for women through direct service and activism. Through their Here For The Music campaign, they have partnered with 60+ venues, artists, and festivals to train 1500+ music professionals and fans, educate 10,000+ fans through outreach efforts, and consult on 10+ policies. For more information, visit:www.callingallcrows.org/hereforthemusic
The Highland Festival Grounds At KY Expo Center are located at 937 Phillips Lane in Louisville, Kentucky. Festival doors open at 11:00 AM daily.
Bourbon & Beyond is produced by Los Angeles-based Danny Wimmer Presents, one of the largest independent producers of destination music festivals in America. DWP events include Aftershock Festival, Bourbon & Beyond, Chicago Open Air, Epicenter Festival, Hometown Rising, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville.
For more information on Bourbon & Beyond please visit:
Website: BourbonAndBeyond.com
Facebook: @bourbonandbeyond
Instagram: @bourbonandbeyond
Twitter: @bourbonNbeyond
About Danny Wimmer Presents: Since 1993, music industry veteran Danny Wimmer has been producing concerts and festivals, both large and small. In 2011, he formed Danny Wimmer Presents, which now produces several of the largest rock and alternative festivals in the U.S. By combining A-list talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality entertainment experiences to fans, artists, sponsors, partners and host cities. DWP creates memorable and all-encompassing festival experiences, leaving both consumers and partners with lasting and meaningful impressions. DWP will continue to add new music festivals to its already stellar portfolio, which currently includes Aftershock Festival, Bourbon & Beyond, Chicago Open Air, Epicenter Festival, Hometown Rising, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville. Previous DWP festivals include Rock On The Range, Carolina Rebellion, Northern Invasion and more.
About Fred Minnick: After serving in Iraq in 2004, Wall Street Journal-bestselling author Fred Minnick found a new home in bourbon. Today, he’s the editor-in-chief of Bourbon+ Magazine and star of the Amazon Prime show Bourbon Up. Since 2006, Minnick’s covered bourbon for the New York Times, Scientific American, USA Today, Whisky Advocate, Whisky Magazine and many more. He’s written seven books, including Whiskey Women, Bourbon Curious and the 2017 Spirited Winner for World’s Best Spirits Book, Bourbon: The Rise, Fall & Rebirth of An American Whiskey. He serves as the official bourbon curator for Bourbon & Beyond and is the Bourbon Authority for the Kentucky Derby Museum. Learn more at FredMinnick.com.
Source: Ashton-Magnuson Media