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The NAMM Show Vendor Spotlight

The NAMM Show Vendor Spotlight

Atelier Z Guitar Works Co., Ltd.  Booth 3336  BackStage360 had the chance to chat with the US representative for Japanese Guitar Maker, Atelier Z,  BassicallyBassGuitars, about the basses they sell. Fred Reitz, thanks for talking with BackStage360. What would you say Atelier Z is known for?  Their contemporary take of the jazz bass. They have […]

Jason Mraz Honored with the Music for Life Award at The 2020 NAMM Show

Jason Mraz Honored with the Music for Life Award at The 2020 NAMM Show

At the opening Breakfast of Champions session of The 2020 NAMM Show, singer-songwriter, two-time GRAMMY Award winner and Songwriters Hall of Fame honoree Jason Mraz was presented with the National Association of Music Merchants (NAMM) “Music for Life” award. NAMM’s highest industry honor was given in recognition of Mraz’s musical accomplishments and his lifelong commitment to […]

Black Star Riders at The NAMM Show

Black Star Riders at The NAMM Show

I roll up on the Sawtooth Booth (Sawtooth Musical Instruments) to catch The Black Star Riders in action.  It’s a quarter to 5 PM, Saturday night and there’s a crowd lined up to get autographs and meet Sawtooth artists: Vinny Appice (Black Sabbath, DIO) Michael Angelo Batio  (MAB, Nitro) and Robert “Vudu Man” Sarzo  (Hurricane, […]

Chad Szelgia – Behind the Kit for Black Star Riders

Chad Szelgia – Behind the Kit for Black Star Riders

Drummer Chad “Chadillac” Szelgia attended NAMM this year.   NAMM is a big musical reunion and I ran into Chadillac this year who I met at a prior NAMM.  He was happy to catch up on camera so be sure to watch the video interview for way more info than what’s written here. Previously known for […]

2020 NAMM TEC Awards for Outstanding Achievement

2020 NAMM TEC Awards for Outstanding Achievement

The stage was set on January 18, 2020, in the Pacific Ballroom at the Hilton Hotel in Anaheim, California with great anticipation for the 35th Annual Winter NAMM Awards Ceremony for Technical Excellence & Creativity Awards.  This is a BIG event which honors products and innovations on a world-wide scale for the audio and sound […]

Darren DPaul Wise – Creating the Soundtrack of Life

Darren DPaul Wise – Creating the Soundtrack of Life

He’s been right there in your living room…maybe multiple times, but don’t dial 911 just yet.  He’s Darren DPaul Wise and he’s the mind behind the music in many of those ubiquitous commercial jingles we find so hard to ignore.  Like so many creative minds, DPaul’s seems to churn an endless stream of music.  As […]

Flotsam and Jetsam’s Michael Spencer – Having Fun

Flotsam and Jetsam’s Michael Spencer – Having Fun

While preparing for 2020 NAMM, I looked over the schedule for interesting people to talk to.  One of the most interesting was Michael Spencer, Bassist for Flotsam and Jetsam. The Atelier Z Guitar Works booth was quite busy throughout the show.  On Saturday afternoon, we convinced Michael to sneak away to a quiet spot.  After […]

Harman International NAMM Media Center Debut

Harman International NAMM Media Center Debut

Wherever there is audio, you’re highly likely to find a Harman product.  They have about 11 brands in their portfolio.  Their legendary audio brands include AKG, Harman Kardon, Infinity, JBL Lexicon, Mark Levinson, Revel and Martin Lighting. Harman has a solid track record of innovation, which has distinguished Harman and its premium audio and infotainment brands for 70 […]

The 2020 NAMM SHOW

The 2020 NAMM SHOW

NAMM, short for the National Association of Music Merchants, is a music industry trade group. Founded in 1901, NAMM has evolved from an organization supporting sales of musical Instruments and music related equipment, to a group promoting all aspects of music. Each year in January, NAMM hosts an annual trade show in Southern California at […]

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