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Fender Expands Guitar Innovation With American Acoustasonic® Stratocaster®

Fender Expands Guitar Innovation With American Acoustasonic® Stratocaster®

Fender Musical Instruments Corporation (FMIC) today celebrates the official launch of the newest model in the American Acoustasonic® Series, the American Acoustasonic Stratocaster. Originally previewed at Winter NAMM 2020, this Strat is a continuation of the platform that the Telecaster started, giving players a new set of sonics and the undeniable Strat playing experience. This all-new […]

The Premier Stage at The NAMM Show

The Premier Stage at The NAMM Show

Every year the NAMM Show hosts most of the companies responsible for the manufacturing all of the equipment used by all musicians. In addition everything that is used by all of the people that run the lighting, sound, stage equipment and even the sheet music are represented. NAMM may in fact be all about the […]

The NAMM Show Vendor Spotlight

The NAMM Show Vendor Spotlight

Atelier Z Guitar Works Co., Ltd.  Booth 3336  BackStage360 had the chance to chat with the US representative for Japanese Guitar Maker, Atelier Z,  BassicallyBassGuitars, about the basses they sell. Fred Reitz, thanks for talking with BackStage360. What would you say Atelier Z is known for?  Their contemporary take of the jazz bass. They have […]

2020 NAMM TEC Awards for Outstanding Achievement

2020 NAMM TEC Awards for Outstanding Achievement

The stage was set on January 18, 2020, in the Pacific Ballroom at the Hilton Hotel in Anaheim, California with great anticipation for the 35th Annual Winter NAMM Awards Ceremony for Technical Excellence & Creativity Awards.  This is a BIG event which honors products and innovations on a world-wide scale for the audio and sound […]

The 2020 NAMM SHOW

The 2020 NAMM SHOW

NAMM, short for the National Association of Music Merchants, is a music industry trade group. Founded in 1901, NAMM has evolved from an organization supporting sales of musical Instruments and music related equipment, to a group promoting all aspects of music. Each year in January, NAMM hosts an annual trade show in Southern California at […]

Scott Stapp – The Space Between the Shadows

Scott Stapp – The Space Between the Shadows

“Purpose for Pain” is about seeking a higher meaning, a spiritual mentality when dealing with our struggles and life’s painful moments.  There are unexplainable, dark times that everyone goes through, and that pain is real.  If we can dig deep and hold on to hope during the most difficult situations, believing there is a purpose […]

Chevelle – Wreck the Halls

Chevelle – Wreck the Halls

Tonight, was the first night of the KATT’S “Wreck the Halls” celebration, featuring Chevelle. Another evening of great entertainment was waiting for us at the Diamond Ballroom in OKC. The band originated from Grayslake, Illinois in 1995 and was formed and consist of three brothers; Pete Loeffler (lead vocals and guitar), Sam Loeffler (drums and […]

Colt Ford – Answer to No One

Colt Ford – Answer to No One

The evening started with Buddy South a band that is comprised of five members from Oklahoma, Kansas and Virginia. Buddy South is an Oklahoma City based outlaw country band that combines the fundamentals of rock and roll with the traditions of country music. The band refers to their sound as “Cowtown Rock.”  Driving the band’s […]