EscapeMusic announced today the launch of its patented artist-first platform that creates new revenue streams for musicians. For the first time, music artists have full control of their own customized, branded apps that monetize all forms of fan engagement through in-app purchases and advertising. Hence, artists can now see a return on their investment in social media.
In addition, EscapeMusic is able to aggregate all music from users’ devices, and monetize content that would have otherwise been unprofitable to the artist.
Fans with either an Android or iOS device can access the EscapeMusic platform and install, for free, their favorite artist’s app that features music, videos, lyrics, merchandise and all social media feeds in a single outlet. This is complemented by a loyalty program, compensating fans for their engagement and time spent on the app.
EscapeMusic’s team is comprised of mobile technology veterans and music industry leaders, including Rob Wells, former President of Global Digital Business for Universal Music Group.
“Whilst the debate over artist remuneration through music services continues, EscapeMusic has developed a direct-to-consumer solution for the monetization of artist apps. This monetization can occur across an artist’s in-app social feeds, music, merchandising, a loyalty scheme and a myriad of other in-app opportunities. EscapeMusic is bringing a fresh, innovative solution to the nascent artist app business,” Wells said.
While operating in stealth, EscapeMusic has confirmed that dozens of the world’s leading recording artists, representing over 500 million social fans, have already signed onto the platform and will be formally launching their respective apps in the coming weeks.
EscapeMusic’s patented technology is the only app that meets both the GRAMMY® category “Digital Album Packaging” standards and the Recording Industry Association of America’s (RIAA) requirements as a music distribution platform.
About EscapeMusic
EscapeMusic, the world’s first artist-specific mobile app platform, is a paradigm shift in fan engagement monetization. For the first time, artists can directly profit from their global fan base across all channels and geographies. The platform is open to all artists and fans for free. All EscapeMusic artist apps are collaborative, so fans can connect with the artists they love.
For more information, visit www.escapemusic.com.