Starting in November, several Hendrix quotes that capture his thoughtful and visionary persona will be featured. That will be followed by a deeper dive into Hendrix through interesting and little-known facts about his music and his life.

For those in the United States and Canada (excluding Quebec), we are also giving away a brand-new Jimi Hendrix Stratocaster to one lucky winner. All you have to do is share how Hendrix helped you #AlterYourAxis. After all, Hendrix turned the music world upside down with his sheer mastery of the Stratocaster and revolutionary style.

Post your story of how Hendrix affected you as a person and a musician on Fender’s official Facebook wall, or share your story on your own Instagram or Twitter account. Just make sure to tag Fender in any #AlterYourAxis post!