Big Machine Label Group, General Mills and Feeding America(R) Launch 5th Year of Outnumber Hunger Campaign to Help Fight Hunger (PRNewsFoto/Outnumber Hunger)
Big Machine Label Group, General Mills and Feeding America(®) today announced the launch of this year’s Outnumber Hunger campaign, a nationwide effort aimed at fighting hunger in America. GRAMMY(®) Award-winning Country superstar Jennifer Nettles serves as this year’s campaign spokesperson.
“Being the face of this year’s Outnumber Hunger campaign is so exciting, and not just because I’ll be on the front of a cereal box!” laughs Nettles. “What encourages me about this partnership with Big Machine, General Mills and Feeding America(®) is the opportunity to really affect hunger within local communities. I’m thrilled to be a part of this program because my fans can conveniently go to their grocery store, pick up products already on their shopping list, and can help their neighbors, just by entering a code.”
As part of the campaign, Nettles, along with other Big Machine Label Group artists, will be featured on the box of more than 150 participating General Mills products including: Cheerios(TM), Lucky Charms(TM), Nature Valley(TM) and Old El Paso(TM). To participate, individuals can purchase specially marked products, then enter the code found on the packaging and their zip code at Outnumberhunger.com to help Feeding America(®) secure five meals on behalf of their local food bank.
“When you start programs like Outnumber Hunger, you only hope that there will be so much support and drive from all partners. The Big Machine Label Group and our artists are honored to join General Mills and Feeding America for a fifth year of helping secure meals nationwide for the 48 million who need it,” said BMLG President & CEO Scott Borchetta. “We are passionate about fighting hunger and using bigger platforms to make a difference in lives across the country.”
During its five year history, Outnumber Hunger has included numerous components and support from BMLG artists including Rascal Flatts, Florida Georgia Line, Reba McEntire, Thomas Rhett, Cassadee Pope, Danielle Bradbery and more, who have performed during first-rate charity concerts and made visits to local food banks. Outnumber Hunger has also included BMLG artist integrated radio and media campaigns. This first-of-its-kind partnership has helped secure more than 40 million meals for Feeding America, the nation’s largest domestic hunger-relief organization, and has helped to bring national awareness of the 1 in 7 Americans who struggle with food insecurity. For more information on how you can help Feeding America(®) secure five meals for your local food bank by purchasing participating General Mills products, visit Outnumberhunger.com.
“As a leader in food, we have a responsibility to do what we can to support the one in seven Americans who may not know where their next meal is going to come from,” said Jay Picconatto, director, General Mills. “We are excited to partner with Jennifer Nettles, Big Machine Label Group and Feeding America to bring attention to the issue of hunger in America and provide meals to those who turn to their local food bank for help.”
“There are families in every community across the country who are challenged consistently to provide balanced meals for their household,” said Diana Aviv, CEO at Feeding America. “With millions of families in the U.S. facing hunger, this is a critical time for our network to collaborate with other advocates for hunger relief to help provide support for people in need. Support from programs like Outnumber Hunger bring much-needed awareness and an opportunity for anyone to join the fight to end hunger in America.”
One of Country music’s most compelling voices, Nettles was first introduced to audiences as part of the award-winning duo Sugarland and has since showcased her true triple threat status: actress, singer, songwriter. Her most recent role as Dolly Parton’s mother on NBC’s record-breaking “Dolly Parton’s Coat of Many Colors” bio-pic drew more than 13 million viewers. Nettles current critically acclaimed single, “Unlove You,” is the lead track off of her highly-anticipated second solo studio album Playing With Fire, which will be released May 13 on Big Machine Records and is available for pre-order now http://smarturl.it/JNPreOrder.
Full list of 2016 participating Outnumber Hunger Product Brands:
Cheerios(TM) , Reese’s Puffs(R), Cocoa Puffs(TM), Golden Grahams(TM), Cookie Crisp(TM), Trix(TM), Lucky Charms(TM), Chex Mix(TM), Fruit Roll-Ups(TM), Fruit Gushers(TM), Motts Medley Fruit Snacks, Nature Valley(TM), Fiber One(TM) bars, Hamburger Helper(TM), Totino’s(TM), Suddenly Salad(TM), Pillsbury(TM), Old El Paso(TM), Betty Crocker(TM),
2016 Features Big Machine Label Group artists:
Jennifer Nettles, Reba McEntire, Florida Georgia Line, Justin Moore, Ronnie Dunn, Thomas Rhett, Maddie & Tae, Cassadee Pope, Nick Fradiani
ABOUT GENERAL MILLS:
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2015 worldwide sales of US $18.7 billion, including the company’s US $1.1 billion proportionate share of joint-venture net sales.
ABOUT BIG MACHINE LABEL GROUP: Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., Dot Records, Nash Icon Records and publishing company Big Machine Music. BMLG artists include superstars Taylor Swift, Tim McGraw, Rascal Flatts, Reba, Florida Georgia Line, Martina McBride, Hank Williams Jr., Ronnie Dunn, Steven Tyler, Cheap Trick, Jennifer Nettles and Brantley Gilbert; chart-topping acts Thomas Rhett, Justin Moore, Eli Young Band, Maddie & Tae, A Thousand Horses, The Mavericks, Aaron Lewis, The Voice winners Cassadee Pope and Danielle Bradbery; up-and-comers The Cadillac Three, RaeLynn, Drake White, Ashley Campbell, Tucker Beathard, Brett Young, Tara Thompson, as well as soundtracks for ABC’s hit drama “NASHVILLE.” Borchetta currently serves as the mentor on American Idol and proudly added Season 14 winner Nick Fradiani to Big Machine Records’ roster. BMLG artists have received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV, Billboard, People’s Choice and Brit Awards. Big Machine is the first-ever American label to align with terrestrial radio for performance royalty rights for its artists and is an industry leader in fighting for artist, songwriter, publisher and record company rights. Visit BigMachineLabelGroup.com for more information.
ABOUT FEEDING AMERICA:
Feeding America(®) is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
ABOUT JENNIFER NETTLES: Grammy® Award-winning Country superstar Jennifer Nettles released her debut single on Big Machine Records “Unlove You,” the lead track from her sophomore solo album PLAYING WITH FIRE due out May 13. She won five ASCAP awards for her songwriting abilities and received a Grammy® Award, ACM Award and CMA Award for penning the emotionally charged, #1 PLATINUM hit, “Stay.” At the 2009 ACM Awards, Jennifer Nettles was honored with the “Crystal Milestone Award” for being the first woman to be the solo songwriter on an ACM “Song of the Year” winner since 1972. Leading with her powerhouse vocals and vivacious energy, Jennifer Nettles has performed with some of the industry’s most iconic figures including Beyonce, Bon Jovi, Idina Menzel, John Legend, Katy Perry, Lady Gaga, Rihanna, and more. Adding to her many accolades, in February 2015 Jennifer Nettles made her Broadway debut as Roxy Hart in the Tony Award Winning, record-breaking musical Chicago and joined the cast of the Dolly Parton television biopic, ‘Coat of Many Colors,’ on NBC in December. The lead vocalist for international duo Sugarland, Jennifer Nettles has become one of the most admired singer-songwriters in music today. Since exploding onto the music scene in 2004, the decorated duo earned eight #1 singles, over 22 million in worldwide record sales and racked up numerous awards from the Grammys, American Music Awards, The Academy of Country Music, The Country Music Association and CMT Music Awards. Jennifer Nettles kicked off 2016 headlining CMT’s Next Women of Country Tour having wrapped her headlining Playing With Fire Tour at the end of 2015. She will also be performing with labelmates Cheap Trick on the March 24 episode of CMT ‘Crossroads.’ For tour dates and updates on Jennifer Nettles, visit JenniferNettles.com.