Guvera (PRNewsFoto/Guvera)
Guvera, one of the world’s fastest growing music streaming services, has today announced a major product upgrade to establish itself as the world’s most engaging and immersive music and entertainment platform. Brands have always been central to Guvera’s app but the release of 3.0 launches several key new features that amplify the experience for users – and opportunities for brands to connect with them.
3.0 updates include:
— New Music Channels based on popular genres, themes or moods – for example Rock, Pop, Hip-Hop, Country, Latin – that are home to an array of expertly curated playlists
— New editorial content within channels, including videos, blog content, reviews, m-commerce, photo galleries and competitions
— Updates to Guvera Social to make sharing and following easier
For users, the changes are designed to create a more immersive and entertaining experience which will keep them on the platform for longer. At the same time, brands have new opportunities beyond owning exclusively curated, highly targeted branded playlists.
With 3.0, brands can align with the Music Channels that best fit their brand personality, objectives and target audience. Complementary video, editorial and m-commerce features offer the opportunity to showcase a brand’s offerings within a contextually relevant, music-centered environment. Through updates to Guvera Social, brands can connect directly with followers – for example, by posting targeted updates, exclusive offers and competitions and by making music recommendations to their followers.
Guvera prides itself on its record of customized solutions to fit each brand’s unique needs. Brands in Guvera’s global portfolio run the gamut from American Express to The Voice and Mercedes-Benz Fashion Week.
Max Hegerman, Global Director of Brand Strategy, said: “Brands are moving away from definitive campaign cycles, preferring an “always on” approach that social media platforms like Facebook and Snapchat can offer. Through a brand channel presence on Guvera, brands can effortlessly amplify their story to an always-connected, mobile audience through an immersive entertainment experience that users want to engage with. Guvera 3.0 is all about facilitating an intimate brand-to-consumer relationship through music and content discovery.”
Robb Snell, Head of Product at Guvera said: “Music is all about connecting people and expressing ideas and culture, which is why we’ve super-charged Guvera Social and introduced Music Channels. Once a listener dives into a Music Channel it’s all about discovery; discovery of a brand’s music recommendations, products and services all presented by a range of diverse content. Our Channels shine a spotlight on the underlying culture that drives artists and delivers a more immersive entertainment experience for our listeners to engage with the brands they love, when and how they want to.”
About Guvera
Guvera is an award-winning music streaming service offering free access to millions of songs and content from local and international artists, legally. Through Guvera’s brand-funded entertainment platform, ads are presented in away that is not disruptive to the listening experience. As a global leader in brand engagement, Guvera works with brands to grow their business and deliver a music experience that fans genuinely enjoy, whilst supporting the artists and record labels that produce it. 30 million songs licensed globally and growing. Live in 20 countries. We’re made by music. www.guvera.com /www.guvera.com/brands