The M&M’S® Brand is continuing its successful “M&M’S Spotlight” series to give fans a unique concert experience. Known for its colorful chocolate candies, M&M’S is bringing millennial fans together for a spontaneous moment of fun through music, this time in Chicago, Illinois. The pop-up exclusive concert will take place on July 11, 2017, with multi-platinum Grammy-nominated singer and songwriter Carly Rae Jepsen headlining in the Windy City.
Beginning today, M&M’S and Carly Rae Jepsen fans can visit www.mms-spotlight.com for a chance to sign up for tickets to the show. While tickets are on a first-come, first-served basis, fans will also have the opportunity to win tickets to the concert through events leading up to the show. Stay tuned for more information on ways to win at the M&M’S Facebook page at www.facebook.com/mms or the official M&M’S Twitter handle at @mmschocolate. Or check out Carly Rae Jepsen’s Facebook page at www.facebook.com/Carlyraejepsen/ or Twitter handle at @carlyraejepsen.
“The M&M’S brand has been focused on creating and celebrating moments of spontaneous fun around passion points like music and movies to help fans connect more deeply with us,” said Michelle Deignan, Senior Brand Manager, M&M’S Brand. “We know our fans seek out and enjoy fun, new experiences like our ‘M&M’S Spotlight’ pop-up concert series, which will give select fans a very memorable experience with the brand.”
Celebrating the Connection between M&M’S and Music
In April, M&M’S hosted its first “Spotlight” concert with multi-platinum selling band, DNCE, at Brooklyn Bowl in New York City. The event combined the brand’s iconic, colorful fun with millennial fans seeking a night of great music and delicious treats.
Earlier this year, the M&M’S Brand brought together their beloved spokescandies with Incredibox – a beatbox technology – in a new, musically-inspired commercial. M&M’S invites fans to record their own bite-size beats at bitesizebeats.com for a chance to be featured in an upcoming M&M’S commercial.
And, in 2016, M&M’S celebrated its 75th anniversary with a modern remake of Sammy Davis Jr.’s “The Candy Man” song from 1972. M&M’S released the new version, “Candyman,” catapulting the brand as a respected player in innovative and culturally relevant collaborations.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com. Join us onFacebook, Twitter, LinkedIn, Instagram and YouTube.
About Carly Rae Jepsen
Multi-platinum, GRAMMY-nominated singer-songwriter Carly Rae Jepsen released E·MO·TION as a follow-up to her U.S. debut album Kiss—a 2012 release featuring the Grammy nominated, multi-platinum-selling breakout hit “Call Me Maybe”— bringing new depth and dimension to her undeniably hooky but heart-driven breed of pop music. Kiss earned Jepsen 2012 GRAMMY nominations for Best Pop Solo Performance and Song of the Year for “Call Me Maybe,” which climbed to No. 1 on the iTunes Singles charts in over 47 countries and has sold over 17 million singles worldwide to date. Jepsen released E*MO*TION in 2015 and followed the album up withE*MO*TION Side B last year, an EP with previously unreleased tracks recorded during her sessions for E*MO*TION . She recently released her new song “Cut To The Feeling,” which was written during sessions for E*MO*TION, and will now be featured in the upcoming film Leap! coming to theaters August 30.