Night Riots to Headline 2016 Honda Civic Sedan Global Reveal (PRNewsFoto/American Honda Motor Co., Inc.)
Honda will debut the all-new 2016 Honda Civic Sedan (http://automobiles.honda.com/2016-civic/) with musical support from buzzworthy alt-rockers Night Riots (www.nightriots.com), live from the YouTube Space LA at 6:15 pm PDT on Sept. 16. The reveal of the 10(th)-generation of Honda’s best-selling model worldwide will be hosted by Liz Hernandez of NBC’s “Access Hollywood” and streamed live via Honda’s YouTube channel (www.youtube.com/Honda).
The 2016 Honda Civic Sedan live YouTube reveal will feature multiple tracks performed by Night Riots, including their breakout hit, “Contagious” and latest single “Oh My Heart,” which is currently heating up at Sirius XM’s “Alt Nation” and stations nationwide. Adding to the celebration, Night Riots front man Travis Hawley will share his story behind the music; how The Power of Dreams connects Night Riots with the revamped 2016 Civic lineup and Civic Coupe designer, Guy Melville-Brown.
Night Riots’ Sept. 16 performance at the Honda Civic Sedan reveal will serve as a prequel for the band’s upcoming North American tour with Young Rising Sons that kicks off October 28th at the Constellation Room in Santa Ana, CA, in support of their EP, “Howl.”
All-New 2016 Honda Civic Sedan
The Honda Civic, America’s top retail-selling compact car for the past five years(1) and the most popular vehicle with U.S. millennials(2), receives a complete redesign with a decidedly sporty, sophisticated and youthful new look, along with the first application of Honda turbo engine technology to a U.S. model. The completely overhauled 2016 Civic receives the most ambitious remake in its 43-year history.
Night Riots
Night Riots has set the alternative underworld ablaze and risen into the forefront of modern music. After the tremendous success of their self released EP “Young Lore” Night Riots signed on with Sumerian Records. Night Riots debut EP “Howl,” the Eric Palmquist-produced (Bad Suns, Trash Talk, Waaves, Mars Volta) album hit #17 on Billboard’s Heatseekers chart, and shortly after skyrocketed to #1 on SiriusXM Alt Nation’s Alt 18 Countdown. Their single “Contagious” quickly broke into top 25 on the Billboard Alternative Radio Charts.
Night Riots orchestrate atmospheric anthems, moody and full of yearning. They have been likened to a modern day Cure with early U2 bravado. Frontman Travis Hawley spent five years of his youth in England before moving to a small California coastal town with only one street light; where he met guitarists Nick Fotinakes and Matt DePauw, bassist Mikel Van Kranenburg, and drummer Rico Rodriguez. Now heralded by the likes of Rolling Stone, Billboard, MTV, FUSE, Huffington Post, KROQ, NYLON, Filter and more, Night Riots have delivered a captivating sound that is timeless and transcendent of genre barriers.
Honda and Music
Honda has a deep history in music programming and music marketing with the development of engaging programs and sponsorships aimed at reaching music fans from their love of music. The Honda Civic Tour was created in 2001 and since its inception, 3.6 million fans have attended Civic Tour concert events and the program has become one of the nation’s most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and-personal, including live and interactive performances by Maroon 5, Linkin Park, Blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy, Grouplove, Portugal, The Man and many more. Each year, the Honda Civic Tour’s headlining artist customizes a Civic vehicle for one lucky tour fan to win.
In 2009, Honda began partnering with the biggest and brightest music festivals throughout the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker’s festival activations have included a Honda-sponsored stage with performances by some of the festivals’ best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more.
In 2014, American Honda brought together an unprecedented group of entertainment and technology leaders, including Live Nation, iHeartMedia, Revolt, YouTube and Vevo to produce and distribute some of the best original, high-quality music content available under the Honda Stage name, through a combination of live events and exclusive online content. Honda Stage offers music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at www.YouTube.com/HondaStage.
About Honda
Honda offers a complete lineup of Honda cars, trucks and service using a network of more than 1,000 Honda dealerships within the United States. Eight Honda auto plants in North America, including four in the U.S., have the capacity to produce 1.92 million automobiles each year(3). In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.
About YouTube Spaces
YouTube Spaces are state-of-the-art production facilities designed specifically for YouTube creators to produce great video content, from production and editing through uploading to YouTube. Run by YouTube’s in-house experts, the Spaces serve as a creative production facility for both established and emerging YouTube creators globally. Located in Los Angeles, London, Tokyo, New York, São Paulo and Berlin. YouTube Spaces enable creators to learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment — all made at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtube.com/space.
(1 )Based on IHS Automotive, Polk new retail vehicle registration data for CY2010-2014 in the non-luxury traditional compact segment.
(2 )Based on IHS Automotive, Polk new U.S. retail vehicle registration and age of head of household data for 2015CYTD June.
(3) Honda products are produced using domestic and globally sourced parts.